#leadership and Communication skills must go hand-in-hand
Great communicators are not always great leaders, but great leaders are always great communicators.
Todays the world of business is a very different animal than it was just 10-15 years ago. In todays world, a world where the public (at some level these are your own employees and customers) have less trust in big business than at almost any other time in recent history.
That being said; how important do you think it is to have Exceptional Speaking skills in developing that desperately needed trust?
In a previous article I stated: Your Story is Your Brand and Your Brand is Your Story. http://www.linkedin.com/today/post/article/20140805225055-2877302-your-story-is-your-brand?trk=prof-post
However, if you are not able to full articulate and deliver (which is much more than words) that story, there’s a good chance that every time you open your mouth you are potentially damaging your brand.
Conversely, becoming masterful (good is no longer enough) at delivering your storyhas the power to fully engage with your audience and have them become bonded to you, your message, and your organization.
I trust that you found this valuable. If so feel free to send this to your friends. I eagerly anticipate your feedback and comments, I also hope you make time for Bernie Swain (guest on my Leadership Show):
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