Stephen Woessner is the CEO of Predictive ROI and the host of the Onward Nation Podcast. It’s the top business ranking podcast with over 450 interviews! He has collected tens of thousands of data points to identify what he calls the “8 Money Draining Mistakes.” These are what cause your website to leak money. He teaches companies how to apply what he calls the “8 Money Making Opportunities.” They increase ROI in the digital world by 2 to 500% or more in less than 12 months without you needing to be technically savvy. His clients in Cicso, Agency Management Institute, and the University of Wisconsin Medicine. He’s been featured in Forbes and Entrepreneur.
Here are some of the key points we cover on this podcast episode:
1. Digital marketing and advertising can seem very scary but it’s actually less scary than traditional advertising. With digital advertising you can predict ROI and have trackable transparency.
2. There are so many sources online for learning every aspect of digital marketing and advertising. If there’s something in digital marketing you want to try you can easily find a quality source to learn from including Moz, Digital Marketer, Agency Management Institute, and Market Motive.
3. If you, as a leader, don’t know the digital metrics driving your business you will fail! As a CEO you must at least know the main metrics and if your team is meeting them. For what those metrics should be listen in to the episode.
4. Don’t get caught up in all the possible ways you can market your business. Focus on the basics, a great website and a list building funnel.
5. Know the distinction in your value proposition. Being different is not the same as being distinct. If you don’t know the difference you will fail.
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