May 10, 2017 Benjamin Hardy

35 Things No One Told You About Becoming Successful

1. It’s Never As Good As You Think It Will Be
“One of the enemies of happiness is adaptation,” says Dr. Thomas Gilovich, a psychology professor at Cornell University who has studied the relationship between money and happiness for over two decades.
“We buy things to make us happy, and we succeed. But only for a while. New things are exciting to us at first, but then we adapt to them,” Gilovich further states.
Actually, savoring the anticipation or idea of a desired outcome is generally more satisfying than the outcome itself. Once we get what we want — whether that’s wealth, health, or excellent relationships — we adapt and the excitement fades. Often, the experiences we’re seeking end up being underwhelming and even disappointing.
I love watching this phenomena in our foster kids. They feel like they need a certain toy or the universe will explode. Their whole world revolves around getting this one thing. Yet, once we buy the toy for them, it’s not long before the joy fades and they want something else.
Until you appreciate what you currently have, more won’t make your life better.

2. It’s Never As Bad As You Think It Will Be
Just as we deceive ourselves into believing something will make us happier than it will, we also deceive ourselves into believing something will be harder than it will.
The longer you procrastinate or avoid doing something, the more painful (in your head) it becomes. However, once you take action, the discomfort is far less severe than you imagined. Even to extremely difficult things, humans adapt.
I recently sat on a plane with a lady who has 17 kids. Yes, you read that correctly. After having eight of her own, her and her husband felt inspired to foster four siblings whom they later adopted. A few years later, they took on another five foster siblings whom they also adopted.
Of course, the initial shock to the system impacted her entire family. But they’re handling it. And believe it or not, you could handle it too, if you had to.
The problem with dread and fear is that it holds people back from taking on big challenges. What you will find — no matter how big or small the challenge — is that you will adapt to it.
When you consciously adapt to enormous stress, you evolve.
3. There Is No Way To Happiness
“There is no way to happiness — happiness is the way.” — Thich Nhat Hanh
Most people believe they must:
· First have something (e.g., money, time, or love)
· Before they can do what they want to do (e.g., travel the world, write a book, start a business, or have a romantic relationship)
· Which will ultimately allow them to be something (e.g., happy, peaceful, content, motivated, or in love).
Paradoxically, this have — do — be paradigm must actually be reversed to experience happiness, success, or anything else you desire.
· First you be whatever it is you want to be (e.g., happy, compassionate, peaceful, wise, or loving)
· Then you start doing things from this space of being.
· Almost immediately, what you are doing will bring about the things you want to have.
We attract into our lives what we are. This concept is confirmed by loads of psychological research. In his popular TED talk, Harvard psychologist Shawn Achor explains that most have happiness backwards. They believe they must first achieve or acquire something to be happy. The science shows that happiness facilities success.
For example, Scott Adams, the creator of the famous comic series Dilbert, attributes his success to the use of positive affirmations. 15 times each day, he wrote the sentence on a piece of paper, “I Scott Adams, will become a syndicated cartoonist.”
The process of writing this 15 times a day buried this idea deep into his subconscious — putting Adams’ conscious mind on a treasure hunt for what he sought. The more he wrote, the more he could see opportunities before invisible to him. And shortly thereafter, he was a highly famous syndicated cartoonist. It couldn’t not happen.
I personally apply a similar principle but write my goal in present tense. For example, rather than saying, “I will become a syndicated cartoonist,” I write,“I am a syndicated cartoonist.” Writing it in the present tense highlights the fact that you are being who you want to be, which will then inform what you do and ultimately who you become.
4. You Have Enough Already
In an interview at the annual Genius Network Event in 2013, Tim Ferriss was asked, “With all of your various roles, do you ever get stressed out? Do you ever feel like you’ve taken on too much?”
Ferriss responded:
“Of course I get stressed out. If anyone says they don’t get stressed out they’re lying. But one thing that mitigates that is taking time each morning to declare and focus on the fact that ‘I have enough.’ I have enough. I don’t need to worry about responding to every email each day. If they get mad that’s their problem.”
Ferriss was later asked during the same interview:
“After having read The 4-Hour Workweek, I got the impression that Tim Ferriss doesn’t care about money. You talked about how you travel the world without spending any money. Talk about the balance and ability to let go of caring about making money.”
Ferriss responded:
“It’s totally okay to have lots of nice things. If it is addiction to wealth, like in Fight Club, “The things you own end up owning you,” and it becomes a surrogate for things like long-term health and happiness — connection — then it becomes a disease state. But if you can have nice things, and not fear having them taken away, then it’s a good thing. Because money is a really valuable tool.”
If you appreciate what you already have, than more will be a good thing in your life. If you feel the need to have more to compensate for something missing in your life, you’ll always be left wanting — no matter how much you acquire or achieve.
5. You Have Every Advantage To Succeed
It’s easy to talk about how hard our lives are. It’s easy to talk about how unfair life is. And that we got the short-end of the stick.
But does this kind of talking really help anyone?
When we judge our situation as worse than someone else’s, we are ignorantly and incorrectly saying, “You’ve got it easy. You’re not like me. Success should come easy to you because you haven’t had to deal with what I’ve gone through.”
This paradigm has formally become known as the victim mentality, and it generally leads to feelings of entitlement.
The world owes you nothing. Life isn’t meant to be fair. However, the world has also given you everything you need. The truth is, you have every advantage in the world to succeed. And by believing this in your bones, you’ll feel an enormous weight of responsibility to yourself and the world.
You’ve been put in a perfect position to succeed. Everything in the universe has brought you to this point so you can now shine and change the world. The world is your oyster. Your natural state is to thrive. All you have to do is show up.
6. Every Aspect Of Your Life Affects Every Aspect Of Your Life
Human beings are holistic — when you change a part of any system you simultaneously change the whole. You can’t change a part without fundamentally changing everything.
Every pebble of thought — no matter how inconsequential — creates endless ripples of consequence. This idea, coined the butterfly effect by Edward Lorenz came from the metaphorical example of a hurricane being influenced by minor signals — such as the flapping of the wings of a distant butterfly — several weeks earlier. Little things become big things.
When one area of your life is out of alignment, every area of your life suffers. You can’t compartmentalize a working system. Although it’s easy to push certain areas — like your health and relationships — to the side, you unwittingly infect your whole life. Eventually and always, the essentials you procrastinate or avoid will catch up to your detriment.
Conversely, when you improve one area of your life, all other areas are positively influenced. As James Allen wrote in As a Man Thinketh, “When a man makes his thoughts pure, he no longer desires impure food.”
We are holistic systems.
Humanity as a whole is the same way. Everything you do effects the whole world, for better or worse. So I invite you to ask:
“Am I part of the cure? Or am I part of the disease?” — Coldplay
7. Competition Is The Enemy
“All failed companies are the same: they failed to escape competition.” — Peter Thiel
Competition is extremely costly to maximum product reach and wealth creation. It becomes a battle of who can slightly out-do the other for cheaper and cheaper. It’s a race to the bottom for all parties involved.
Instead of trying to compete with other people or businesses, it’s better to do something completely novel or to focus on a tightly defined niche. Once you’ve established yourself as an authority over something, you can set your own terms — rather than reactively responding to the competition. Thus, you want to monopolize the space in which you create value.
Competing with others leads people to spend every day of their lives pursuing goals that aren’t really their own — but what society has deemed important. You could spend your whole life trying to keep up, but will probably have a shallow life. Or, you can define success for yourself based on your own values and detach yourself from the noise.
8. You Can’t Have It All
Every decision has opportunity cost. When you choose one thing, you simultaneously don’t choose several others. When someone says you can have it all, they are lying. They are almost certainly not practicing what they preach and are trying to sell you on something.
The truth is, you don’t want it all. And even if you did, reality simply doesn’t work that way. For example, I’ve come to terms with the fact that I want my family to be the center of my life. Spending time with my wife and three foster kids is my top priority. As a result, I can’t spend 12 or 15 hours a day working like some people. And that’s okay. I’ve made my choice.
And that’s the point. We all need to choose what matters most to us, and own that. If we attempt to be everything, we’ll end up being nothing. Internal conflict is hell.
Although the traditional view of creativity is that it is unstructured and doesn’t follow rules, creativity usually occurs by thinking inside the proverbial box, not outside of it. People flex their creative muscles when they constrain their options rather than broaden them. Hence, the more clearly defined and constraining your life’s objectives the better, because it allows you to sever everything outside those objectives.
9. Never Forget Where You Came From
It’s easy when you achieve any level of success to believe you are solely responsible for that success. It’s easy to forget where you came from.
It’s easy to forget all the sacrifices other people have made to get you where you are.
It’s easy to see yourself as superior to other people.
Burn all your bridges and you’ll have no human connection left. In that internal cave of isolation, you’ll lose your mind and identity, becoming a person you never intended to be.
Humility, gratitude, and recognition of your blessings keeps your success in proper perspective. You couldn’t do what you’ve without the help of countless other people. You are extremely lucky to be able to contribute in the way you have.
10. If You Need Permission To Do Something, You Probably Shouldn’t Do It
My father-in-law is a highly successful real-estate investor. Throughout his career, he’s had hundreds of people ask him if they should “go into real-estate.” He tells every one of them the same thing: that they shouldn’t do it. In fact, he actually tries talking most of them out of it. And in most cases he succeeds.
Why would he do that?
“Those who are going to succeed will do so regardless of what I say,” my father-in-law told me.
I know so many people who chase whatever worked for other people. They never truly decide what they want to do, and end up jumping from one thing to the next — trying to strike quick gold. And repetitively, they stop digging just a few feet from the gold after resigning the spot is barren.
No one will ever give you permission to live your dreams. As Ryan Holiday has said in The Obstacle is the Way, “Stop looking for angels, and start looking for angles.” Rather than hoping for something external to change your circumstances, mentally reframe yourself and your circumstances.
“When you change the way you see things, the things you see change.” — Wayne Dyer
You are enough.
You can do whatever you decide to do.
Make the decision and forget what everyone else says or thinks about it.
11. You Earn As Much Money As You Want To
Most people “say” they want to be successful. But if they really wanted to, they’d be successful.
I used to tell people, “I wish I played the piano.” Then someone said, “No you don’t. If you did, you’d make the time to practice.” I’ve since stopped saying that, because he was right.
Life is a matter of priority and decision. And when it comes to money — in a free-market economy — you can make as much money as you choose. The question is, how much money do you really want to make?
Instead of vegging on social media day-after-day, year-after-year, you could spend an hour or two each day building something of value — like yourself.
In the book, Think and Grow Rich, Napoleon Hill invites readers to write down on a piece of paper the amount of money they want to make, and to put a time-line on it. This single act will challenge you to think and act in new ways to create the future of your wanting.
For example, despite growing up so poor that for a time his family lived in their Volkswagen van on a relative’s lawn, Jim Carrey believed in his future. Every night in the late 1980’s, Carrey would drive atop a large hill that looked down over Los Angeles and visualize directors valuing his work. At the time, he was a broke and struggling young comic.
One night in 1990, while looking down on Los Angeles and dreaming of his future, Carrey wrote himself a check for $10 million and put in the notation line “for acting services rendered.” He dated the check for Thanksgiving 1995 and stuck it in his wallet. He gave himself five years. And just before Thanksgiving of 1995, he got paid $10 million for Dumb and Dumber.
12. Your Vision Of Who You Want To Be Is Your Greatest Asset
“Create the highest, grandest vision possible for your life, because you become what you believe.” — Oprah Winfrey
No matter where you are right now, you can have any future you want. But one thing is for certain, what you plant you must harvest. So, please plant with intention. Mental creation always precedes physical creation. The blueprint you design in your head becomes the life you build.
Don’t let society tell you how your house should look. You are an artist and a creator. Your life can be exactly how you want it, whether or not it’s considered a “mansion” by others. Home is where your heart is.

13. Who You Are Determines What You Can Have
There’s a parable of a wealthy parent who hesitated giving their unwise child an inheritance, knowing it would undoubtedly be squandered. The parent said to the child:
“All that I have I desire to give you — not only my wealth, but also my position and standing among men. That which I have I can easily give you, but that which I am you must obtain for yourself. You will qualify for your inheritance by learning what I have learned and by living as I have lived. I will give you the laws and principles by which I have acquired my wisdom and stature. Follow my example, mastering as I have mastered, and you will become as I am, and all that I have will be yours.”
Going through the motions is not enough. There isn’t a check-list of things you must do to be successful. You have to fundamentally change who you are to live at a higher level. You must go from doing to being — so that what you do is a reflection of who you are, and who you’re becoming. Once you’ve experienced this change, success will be natural.
After you become a millionaire, you can give all of your money away because what’s important is not the million dollars; what’s important is the person you have become in the process of becoming a millionaire.” — Jim Rohn

14. Earning Money Is Moral
“For better or worse, humans are holistic. Even the human body does best when its spiritual and physical sides are synchronized… People’s bodies perform best when their brains are on board with the program… Helping your mind to believe what you do is good, noble, and worthwhile in itself helps to fuel your energies and propel your efforts.” — Rabbi Daniel Lapin
I know so many people who genuinely believe making money is immoral, and that people with money are evil. They believe those who seek profits force those weaker than them to buy their products.
Money is not evil, but neutral. It is a symbol of perceived value.
If I’m selling a pair of shoes for $20 and someone decides to buy them, they perceive the shoes to be worth more than the $20, or they wouldn’t buy them. I’m not forcing them to buy my shoes. It’s their choice. Thus, value exchange is win-win and based purely on perception. Value is subjective! If you offered that same person $20 for the shoes they just bought, they probably wouldn’t sell them. They see them as worth more than $20. But what if you offered $30? They still might not sell them.
There is no “correct” price for goods and services. The correct price is the perceived worth from the customer. If the price is too high, the customer won’t exchange their money for it.
We are extremely lucky to live in a society with a system of money. It allows us to borrow, lend, and leverage. Our ability to scale our work would be enormously limited in a bartering and trading system.
Earning money is a completely moral pursuit when it is done with honesty and integrity. In fact, if you don’t feel moral about the work you’re doing, you should probably change your job.
When you believe in the value you provide so much that you are doing people a disservice by not offering them your services, you’re on track to creating colossal value. Our work should be a reflection of us. It’s always their choice whether they perceive the value in what we’re offering or not.

15. Almost Everything In Life Is A Distraction
“You cannot overestimate the unimportance of practically everything.” — Greg McKeown
Almost everything is a distraction from what really matters. You really can’t put a price-tag on certain things. They are beyond a particular value to you. You’d give up everything, even your life, for those things.
Your relationships and personal values don’t have a price-tag. And you should never exchange something priceless for a price.
Keeping things in proper perspective allows you to remove everything non-essential from your life. It allows you to live simply and laser focused, and toavoid dead-end roads leading nowhere.

16. Focus Is Today’s I.Q.
We live in the most distracted era of human history. The internet is a double-edged sword. Like money, the internet is neutral — and it can be used for good or bad based on who uses it.
Sadly, most of us are simply not responsible enough for the internet. We waste hours every day staring idly at a screen. Millennials are particularly prone to distractions on the internet, but nowadays, everyone is susceptible.
Our attention spans have shrunk to almost nothing. Our willpower has atrophied. We’ve developed some really bad habits that often require extreme interventions to reverse.
There is a growing body of scientific evidence suggesting the internet — with its constant distractions and interruptions — is turning us into scattered and superficial thinkers. One of the biggest challenges to constant distraction is that it leads to “shallow” rather than “deep” thinking, and shallow thinking leads to shallow living. The Roman philosopher Seneca may have put it best 2,000 years ago: “To be everywhere is to be nowhere.”
In his book, Deep Work: Rules for Focused Success in a Distracted World, Cal Newport differentiates “deep work,” from “shallow work.” Deep work is using your skills to create something of value. It takes thought, energy, time and concentration. Shallow work is all the little administrative and logistical stuff: email, meetings, calls, expense reports, etc. Most people aren’t moving toward their goals because they prioritize shallow work.
“The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence, the few who cultivate this skill, and then make it the core of their working life, will thrive.” — Cal Newport

17. If Your Goals Are Logical, Don’t Expect Luck (or the like)
“You need to aim beyond what you are capable of. You need to develop a complete disregard for where your abilities end. If you think you’re unable to work for the best company in its sphere, make that your aim. If you think you’re unable to be on the cover of Time magazine, make it your business to be there.Make your vision of where you want to be a reality. Nothing is impossible.” — Paul Arden
Most people’s goals are completely logical. They don’t require much imagination. They certainly don’t require faith, luck, magic, or miracles.
Personally, I believe it’s sad how skeptical and secular many people are becoming. I find great pleasure in having faith in the spiritual. It provides context for life and meaning for personal growth. Having faith allows me to pursue that which others would call absurd, like walking on water and transcending death. Truly, with God all things are possible. There is absolutely nothing to fear.
18. Don’t Seek Praise. Seek Criticism.
As a culture, we’ve become so fragile that we must combine honest feedback with 20 compliments. And when we get feedback, we do our best to disprove it. Psychologists call this confirmation bias — the tendency to search for, interpret, favor, and recall information that confirms our own beliefs, while giving excessively less consideration to alternative possibilities.
It’s easy to get praise when you ask family and friends who will tell you exactly what you want to hear. Instead of seeking praise, your work will improve if you seek criticism.
How could this be better?
You will know your work has merit when someone cares enough to give unsolicited critique. If something is noteworthy, there will be haters. As Robin Sharma, author of The Monk Who Sold His Ferrari, has said, “haters confirm greatness.” When you really start showing up, the haters will be intimidated by you. Rather than being a reflection of what they could do, you become a reflection of what they are not doing.
19. The World Gives To The Givers And Takes From The Takers
From a scarcity perspective, helping other people hurts you because you no longer have the advantage. This perspective sees the world as a giant pie. Every piece of the pie you have is pie I don’t have. So in order for you to win, I must lose.
From an abundance perspective, there is not only one pie, but an infinite number of pies. If you want more, you make more. Thus, helping others actually helps you because it makes the system as a whole better. It also builds relationships and trust and confidence.
I have a friend, Nate, who is doing some really innovative stuff at the real estate investing company he works for. He’s using strategies that no one else is using. And he’s killing it. He told me he considered keeping his strategies a secret. Because if other people knew about them, they’d use them and that’d mean less leads for him.
But then he did the opposite. He told everyone in his company about what he was doing. He has even been giving tons of his leads away! This has never been seen before in his company.
But Nate knows that once this strategy no longer works, he can come up with another one. And that’s what leadership and innovation is all about. And people have come to trust him. Actually, they’ve come to rely on him for developing the best strategies.
Nate makes pies — for himself and several other people. And yes, he is also the top-selling and highest-earning in his company. It’s because he gives the most and doesn’t horde his ideas, resources, or information.
20. Create Something You Wish Already Existed
Many entrepreneurs design products to “scratch their own itch.” Actually, that’s how loads of problems are solved. You experience a difficulty and create a solution.
Musicians and artists approach their work the same way. They create music they’d want to listen to, draw painting they’d want to see, and write books they wish were written. That’s how I personally approach my work. I write articles I myself would want to read.
Your work should first and foremost resonate with yourself. If you don’t enjoy the product of your work, how can you expect other people to?
21. Don’t Look For The Next Opportunity
The perfect client, perfect opportunity, and perfect circumstances will almost never happen. Instead of wishing things were different, why not cultivate what’s right in front of you?
Rather than waiting for the next opportunity, the one in your hands is the opportunity. Said another way, the grass is greener where you water it.
I see so many people leave marriages because they believe better relationships are “out” there. In most cases, these people start new relationships and end them the same way the previous relationship ended. The problem isn’t your circumstances. The problem is you. You don’t find your soul-mate, you create your soul-mate through hard work.
As Jim Rohn said, “Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills. Don’t wish for less challenge, wish for more wisdom.”
22. Don’t Wait To Start
If you don’t purposefully carve time out every day to progress and improve — without question, your time will get lost in the vacuum of our increasingly crowded lives. Before you know it, you’ll be old and withered — wondering where all that time went.
As Meredith Willson has said — “You pile up enough tomorrows, and you’ll find you are left with nothing but a lot of empty yesterdays.”
I waited a few years too long to actively start writing. I was waiting for the right moment when I’d have enough time, money, and whatever else I thought I needed. I was waiting until I was somehow qualified or had permission to do what I wanted to do.
But you are never pre-qualified. There is no degree for “Live your dreams.” You qualify yourself by showing up and working. You get permission by deciding.
Life is short.
Don’t wait for tomorrow for something you could do today. Your future self will either thank you or shamefully defend you.
23. Don’t Publish Too Early
At age 22, Tony Hsieh (now CEO of, graduated from Harvard. When Tony was 23 years old, six months after starting Linkexchange, he was offered one million dollars for the company. This was amazing to Tony because less than a year before, he was stoked to get a job at Oracle making 40K per year.
After much thought and discussion with his partner, he rejected the offer believing he could continue to build Linkexchange into something bigger. His true love is in building and creating. A true pro gets paid, but doesn’t work for money. A true pro works for love.
Five months later, Hsieh was offered 20 million dollars from Jerry Yang, cofounder of Yahoo!. This blew Tony away. His first thought was, “I’m glad I didn’t sell five months ago!” However, he held his cool and asked for a few days to consider the proposal. He would make this decisions on his terms.
He thought about all the things he would do if he had all that money, knowing he would never have to work another day in his life. After reflecting, he could only devise a small list of things he wanted:
· A condo
· A TV and built-in home theatre
· The ability to go on weekend mini-vacations whenever he wanted
· A new computer
· To start another company because he loves the idea of building and growing something.
That was it.
His passion and motivation wasn’t in having stuff. He concluded that he could already afford a TV, a new computer, and could already go on weekend mini-vacations whenever he wanted. He was only 23 years old, so he determined a condo could wait. Why would he sell Linkexchange just to build and grow another company?
A year after Tony rejected the 20 million dollar offer, Linkexchange exploded. There were over 100 employees. Business was booming. Yet, Hsieh no longer enjoyed being there. The culture and politics had subtly changed in the process of rapid growth. Linkexchange was no longer Hsieh and a group of close friends building something they loved. They had hired a bunch of people in a hurry who didn’t have the same vision and motivations they had. Many of the new employees didn’t care about Linkexchange, or about building something they loved. Rather, they just wanted to get rich quick — purely self-interested.
So he decided to sell the company on his terms. Microsoft purchased Linkexchange in 1998 for 265 million dollars when Hsieh was 25 years old.
A similar concept emerged in a conversation I had about one year ago with Jeff Goins, best-selling author of The Art of Work. I asked his advice about publishing a book I want to write and he said, “Wait. Don’t jump the gun on this. I made that mistake myself. If you wait a year or two, you’ll get a 10x bigger advance, which will change the trajectory of your whole career.”
Here’s how it works. With 20K email subscribers, a writer can get around a $20–40K book advance. But with 100–200K email subscribers, a writer can get around a $150–500K book advance. Wait a year or two and change the trajectory of your career (and life).
This isn’t about procrastination. It’s about strategy. Timing — even a few seconds — could change your whole life.
24. If You Can’t Solve A Problem, It’s Because You’re Playing By The Rules
“There is nothing that is a more certain sign of insanity than to do the same thing over and over and expect the results to be different.” — Albert Einstein
Convention is where we’re at. Breaking convention is how we’ll evolve, which requires a gargantuan quantity of failure.
If you don’t have the grit to fail 10,000 times, you’ll never invent your light bulb. As Seth Godin has said, “If I fail more than you do, I win.”
Failure is something to be prized and praised. Failure is feedback. Failure is moving forward. It’s conscious and exerted effort toward something you’ve never done before. It’s incredible.
“The person who doesn’t make mistakes is unlikely to make anything.” — Paul Arden
25. How You Set Up The Game Is More Important Than The Game Itself
“People may spend their whole lives climbing the ladder of success only to find, once they reach the top, that the ladder is leaning against the wrong wall.” — Thomas Merton
Too many people are playing the wrong game — a losing game from the onset — and it hurts like hell. It’s how you ruin your life without even knowing it.
More important than playing “the game” is how the game is set up. How you set up the game determines how you play. And it’s better to win first, then play.
How does this work?
Start from the end and work backwards. Rather than thinking about what’s plausible, or what’s expected, or what makes sense — start with what you want. Or as Covey put it in 7 Habits, “Begin with the end clearly in mind.” Once that’s nailed down, then dictate the daily, weekly, monthly, and yearly behaviors that will facilitate that.
Jim Carrey wrote himself a $10 million check. Then he set out to earn it. He won the game first, then played. So can you.
26. Leverage Your Position
No matter how small your wins along the way are, leverage your position!
You have a high school diploma? Leverage your position!
You know a guy who knows a guy who knows a guy? Leverage your position!
You get an article featured on some unknown blog? Leverage your position!
You have $100? Leverage your position!
Sadly, most people can’t stop looking at the other side of the fence. They fail to realize the brilliant possibilities currently available to them. This is bad stewardship.
There are people you already know who have information you need.
There are people you already know who have capital you can use.
There are people you already know who can connect you with people you should know.
Instead of wanting more, how about you utilize what you already have? Until you do, more won’t help you. Actually, it will only continue hurting you until you learn to earn something for yourself. It’s easy to want other people to do it for you. But real success comes when you take ownership of your life. No one else cares more about your success (or health, or relationships, or time) than you do.
Your current position is ripe with abundant opportunity. Leverage it. Once you gain another inch of position, leverage it for all it’s worth. Don’t wish for more. Wish you were better. And soon enough, you’ll find yourself in incredible positions and collaborating with your heroes.
Success is based on choice.
Success is based on having and maintaining a motivation worth fighting for. It’s based on believing what others might call a fantasy. It’s based on leveraging your position and maintaining the momentum of every step you take.
27. Your Work Should Be A Performance
The cool part about poetry is that to most poets, how their poems are performed is just as important — if not more important — than what is actually said.
In a similar way, when you go to an event or to hear a speech, you’re usually going to see the speaker, not hear what they have to say. You already know what they have to say.
No matter what type of work you are in, it will be better received if you see it as an art-form. You are performing for an audience. They want you just as much as they want your work — often more.
28. You Get To Decide How It Works
Ryan Holiday, author of The Obstacle is the Way, explains what he calls “the moment,” which every skilled creative has experienced. “The moment,” is when your eyes are opened to the mechanics and behind-the-scenes of your craft.
Until you have this moment, it all seems like magic to you. You have no idea how people create what they create. After you have this moment, you realize that everything is done by a person intentionally creating a particular experience.
I was recently watching Lord of the Rings and it dawned on me that those movies would be completely different if they weren’t directed by Peter Jackson. Completely different!
Every shot, every set, the lighting, the costumes, how the characters and landscapes look, and how the whole film feels and is portrayed. It all would have looked and felt completely different based on the experience a different director was trying to create.
Thus, there is no right or wrong way. Rather, it’s about doing things your way. Until you experience this “moment,” you’ll continue attempting the correct or best way to do things. You’ll continue copying other people’s work.
But if you persist, you’ll become disillusioned to those who were once your idols. They are people just like you and me. They’ve just made a decision to create in their own way.
The idea of imitation will become abhorrent, freeing you to create as you see fit. You’ll emerge with your own voice and original work. You’ll be less troubled about how your work is received and more focused on creating something you believe in.
29. Five Minutes Is A Lot Of Time
When you have five minutes of down-time, how do you spend that time? Most people use it as an excuse to rest or laze.
By lazing for 5 five minute breaks each day, we waste 25 minutes daily. That’s 9,125 minutes per year (25 X 365). Sadly, my guess is we’re wasting far more time than that.
I was once told by my 9th grade English teacher that if I read every time I had a break — even if the break was just for a minute or two — that I’d get a lot more reading done than expected. She was right. Every time I finished my work early, or had a spare moment, I’d pick up a book and read.
How we spend our periodic five minute breaks is a determining factor to what we achieve in our lives. Every little bit adds up.
Why can we justify wasting so much time?
30. One Dollar Is A Lot Of Money
I was recently in Wal-Mart with my mother-in-law buying a few groceries. While we were in the check-out line, I pointed an item out to her I thought was interesting (honestly can’t remember what it is anymore).
What stuck out to me is that she said, “One dollar. That’s a lot of money!”
Why this surprised me is that my in-laws are not short of money. Actually, this happened while we were on a family trip (30+ people) at Disney World — the whole thing being paid for by them.
Understanding the value of one dollar is the same as coming to appreciate the value of time. To thoughtlessly spend one dollar may not seem like a big deal, but it actually is. That frivolous spending compounded over a long enough time could be millions. It also reflects a lack of care about the details, which is where the true art and value lies.
Additionally, most millionaires are “self-made”, 80 percent being first-generation rich, and 75 percent being self-employed. Not getting paid hourly challenges you to take more responsibility for every minute and every dollar. Consequently, a great majority of millionaires are extremely frugal — or at least highly mindful — with their money.
31. Retirement Should Never Be The Goal
“To retire is to die.” — Pablo Casals
The most powerful way to punch someone in the face is to aim a foot behind their face. That way, you have full momentum and power when you make contact. If you aim only for the face itself, by the time you reach it you’ll have already begun slowing down. Thus, your punch will not be as powerful as you intended it to be.
Retirement is the same way.
Most people planning for retirement begin slowing down in their 40’s and 50’s. The sad part is, as momentum-based beings, when you begin to slow down, you start a hard-to-reverse decaying process.
Research has found that retirement often:
· Increases the difficulty of mobility and daily activities
· Increases the likelihood of becoming ill
· And decreases mental health
But retirement is a 20th century phenomena. And actually, the foundations undergirding this outdated notion make little sense in modern and future society.
For instance, due to advances in health care, 65 is not considered old age anymore. When the Social Security system was designed, the planners chose age 65 because the average lifespan was age 63 at the time. Thus, the system was designed only for those who were really in need, not to create a culture of people being supported by others’ labor.
Furthermore, the perception that people over 65 can’t provide meaningful work no longer makes sense either. Retirement became a thing when most work was manual labor — but today’s work is more knowledge-based. And if there’s anything lacking in today’s society, its wisdom, which people in their later years have spent a lifetime refining.
Retirement should never be the goal.
We are fully capable to work — in some capacity — until our final breath.
My 92 year old grandfather, Rex, was a fighter pilot in WWII. In the past five years he’s written three books. He goes to bed every night at 8 P.M. and wakes up every morning at 4:30 A.M. He spends the first 2.5 hours of his day watching inspirational and instructional content on television. He then eats breakfast at 7 A.M. and spends his day reading, writing, connecting and serving people, and even doing physical labor around his son’s (my dad’s) house. He even walks around his neighborhood proselyting his faith and asking random strangers how he can help them.
I have no intention of stopping or slowing down. Contrary to popular belief, humans are like wine and get better with age.
32. Yesterday Is More Important Than Today
“The best time to plant a tree was 20 years ago. The second best time is now.” — Chinese Proverb
Our present circumstances are a reflection of our past decisions. Although we have enormous power to change the trajectory of our lives here and now, we are where we are because of our past. While it’s popular to say the past doesn’t matter, that simply is not true.
Today is tomorrow’s yesterday. What we do today will either enhance or diminish our future-present moments. But most people put things off until tomorrow. We thoughtlessly go into debt, forego exercise and education, and justify negative relationships. But at some point it all catches up. Like an airplane off-course, the longer we wait to correct the longer and harder it is to get back on-course.
Time is absolutely marvelous. We get to anticipate the experiences we want to have — which is often more enjoyable than the experiences themselves. We get to have the experiences we long for. And then we get to remember and carry those experiences with us forever. The past, present, and future are uniquely important and enjoyable.
33. You’re Not “Way” Behind
In sports and all other forms of competition, people perform best when the game is close. Which is why big magic happens at the end of games, like on-sides kicks retrieved followed by 30 second touchdown drives. But when the contest is decidedly in one opponent’s favor, neither side acts with the same effort.
When you’re winning big, it’s easy to get lax and overconfident. When you’re losing big, it’s easy to give up.
Sadly, you probably perceive those at the top of your field “in a different league” altogether. But when you do this, you perform with less intensity than you would if you perceived the “game” to be closer.
When you elevate your thinking — and see yourself on the same level as those at “the top” — you quickly become disillusioned by the fallibility of those you once perceived as immortal. They are just people. Most importantly, you will begin playing with an urgency that often surpasses even them.
The game is close. The game is close.
34. The Music You Listen To Determines Your Success In Life
“Without music, life would be a mistake” — Friedrich Nietzsche
One study found that the type of music you listen to affects how you perceive neutral faces. If you listen to sad music, you’re more likely to interpret people being sad. By listening to positive music, you’re more likely to see happy faces which will influence how you interact with people.
Listening to moderate noise level makes our mental processing slightly more difficult, which leads us to utilize more creative methods of problem solving. When that music is ambient, we can delve deeper into the wellsprings of neural creativity.
Other research found that your music preference reflects your personality type. For example, they found that classical music fans tend to have high self-esteem, are creative, introvert and at ease; and that chart pop fans tend to have high self-esteem, are hardworking, outgoing and gentle, but are not creative and not at ease.
Science highlights the fact that in some cases, silence is not golden. For instance, listening to classical music enhanced the visual attention of stroke patients while listening to nothing at all worsened attention. Other research found that cyclists who listened to music required seven percent less oxygen than those listening to nothing. Indeed, music can literally change our entire energy, emotion, and motivation in an instant. It’s a powerful and beautiful tool.
You can also use music as a trigger for optimal performance. For example, Michael Phelps had a routine he did religiously before each swimming event involving music. He’s not alone. Many athletes use music before events to trigger relaxation from the pressure and even to psych themselves up.
When asked by Time Magazine about his use of music prior to races, Phelps said it kept him focused and helped him “tune everything out, and take one step at a time.” When asked about the kind of music he listens to, he answered, “I listen to hip hop and rap.”
Interestingly, research has found that high tempo music like hip hop can create strong arousal and performance readiness. Other evidence finds the intensity of the emotional response can linger long after the music has stopped. So, while Phelps is in the water swimming, he’s still hyped from his hip hop.
Lastly, research has found that the types of music we listen to impact our level of spirituality. This last point is particularly important to me. Spirituality heavily influences everything I do, from how I interact with my family, to what and how I write, to how I develop and pursue my goals.
35. Call To Action
Are you proactive? If so, check out my 7-page checklist of the most effective morning activities.
Click here to get the checklist right now. (p.s. — good luck with the cold showers!)

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Video Introduction

Full Monty Leadership: Bring Dov In Today – Click to Book Now

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The Top 3 Reasons “Leaders” are losing their Star Players!

The Top 3 Reasons
“Leaders” are losing their Star Players!

Unless you have been living under a rock for the past few years, you know that the recession has aggravated what already was a deteriorating relationship between employers and their employees. While things weren’t rosy before, now everyone knows someone (or has experienced it themselves!) who has been caught in layoffs, buyouts, downsizing, capsizing, and reductions in benefits, not to mention freezes on new hires, pay raises, and promotions.

And you also know the result: People are willing to abandon companies like the proverbial rats on a sinking ship because no one feels safe!

The reason isn’t rocket science. If you even suspect that the ship you are on could go down and something else comes along, there’s a good chance you’d jump ship too. Think about it.  The fear doesn’t have to be based on facts; a nasty corrosive rumour can have people racing toward the exits just as easily.

A Wharton School of Business article says that most companies can expect to lose anywhere between 20 and 50 percent of their employees in any given year. Few things are more disruptive and costly to your business than an unexpected exodus from your talent pool.

If you want loyalty, you must focus on culture over rhetoric!  Regardless of position, title, or even office size, employees who volitional walk away, generally do so because they perceive some type of disconnect with leadership and/or the values of the company. (This is best reflected in the corporate culture)

It’s no surprise to any of us, but employee loyalty is not what it used to be. In a recent survey of employee benefits, trends, and attitudes, MetLife found that employee loyalty is at a seven-year low.

So what are the Top 3 Reasons “Leaders” lose their Star Players?

Leaders must learn how to deal with conflict.

Be honest, I mean really honest. Are you comfortable with conflict?  By that I don’t mean that you are aggressively looking for some form of fight, but when conflict comes up, can you confront it with compassion and empathy? Do have the skills to resolve the issues?

If not, you can be certain that your team’s morale is going to tank faster than a preschooler who needs a nap because conflict is the nature of relationship.

You’ve got to understand that crappy moral is contagious!  Problems that don’t get addressed, be they feuds between departments (silos), interpersonal quarrels, or performance issues all negatively impact employee enthusiasm, motivation, and ultimately loyalty.

Before we go any further, I want to set something straight…small problems do not go away. Small problems that are ignored develop into resentment, and will develop into bigger problems. (Don’t believe me? Ask the person you live with…Go on, I dare you.)

A leader who does not–or cannot–deal with conflict will immediately start to lose the trust and respect of her/his employees. And you and I both know that you can’t lead without trust and respect.

That being said, a leader who is a master of conflict resolution knows that healthy conflict creates a deepening bond. (Again, if you don’t believe me, ask the person you live with if, after you have actually stopped avoiding the conflict and got it all out on the table, they inevitably feel closer to you.)

Leaders must become masterful at dealing with generational diversity.

Generational bias has always been an issue, however, now more than ever in a global economy, it can be a crippling one.  As a discerning leader, I am going to ask you an important question. Do you believe that a Baby Boomer (people born between 1946 and 1964), Generation Xer (people born between mid 1960s to the early 1980s), Millennial (people born between 1982 and 2000) are all treated equally in the climb to the top?

Here’s an example from way back in the last century. I can remember when I first started speaking to individuals and organizations of influence back in the 80s. At that time, I came across research that said it took a rookie over 100 hours to learn the skills to become a fighter pilot.

It was estimated that that same level of training could be completed to competence in around 20 hours by a GenXer because of their much higher exposure to technology. Then came the Millennials. These latest members of the work force have grown up with even more electronic interface than the generation X group, and as a result their TQ (technical intelligence) far exceeds those of the last two generations.

The challenge can be that as a leader you are likely to be either a Boomer or an Xer, have likely climbed through the ranks and invested a considerable amount of time in getting where you are today. Now you are likely to find yourself leading Millennials, while having an empathetic bias towards your own generation.

You see, part of the challenge is that we often (even unconsciously) use the time we’ve put in, rather than effectiveness, as a standard of measure. Furthermore, even if we are measuring the effectiveness of our top players, our leaders, it’s important that we examine whether our criteria for measurement may also be outdated.

The challenge is that if the criteria by which we measure authentic leadership remain the same as it was for old school leadership, we won’t be able to recognise the value that is in front of us.


Leaders must learn how to lead in new ways.

The most important of the Top 3 Reasons “Leaders” are losing their Star Players is because of Inauthentic Leadership!

There was a time when a leader could lead through image, reputation, experience, force or any combination thereof…However, hold on to your seats. Ladies and Gentlemen, because that train has already left the station!

Today, if you want to keep your star players, you had better find out who they are, what they care about, what “really” motivates them, and how they want to be rewarded for great work. (Check out my special report called: The Full Monty Fierce Loyalty Generator

What this means is that if you want to generate fierce loyalty in your team (and ultimately in your customer and supplier base,) you have to show up and let them see you…warts and all.

I realize that this flies in the face of what you originally learned about being a leader and elevating yourself away from your “underlings.” Although that might have worked at some point in time, that outdated model will have your Star Players deserting you and your company so fast it will make your head spin!

Of course, there are far more than three reasons Leaders are losing their Star Players. I have just focused on the top three so that you can begin incorporating change right away.

In summary, if you want to keep your Star Players you must become a master of dealing with conflict in a healthy way. You will also need to seek to understand the other generations you are working with, remembering they likely have different values and priorities than you). And finally, you must be willing to let your people in, let them see that you are more than your title, or even your experience. Let them see you as a person!

Despite what you’ve been told, the truth is that Vulnerability is Power in the new global economy!


For opportunities to have Dõv Baron speak for your organization, Call:

+1 (778) 379-7517

or contact

Business Growth What’s Your Business Doing?
I need to ask you an important question. What’s your business doing?  Is it growing, staying about the same or losing ground?  Now let’s be brutally honest—and I suspect if you are like most business owners, you may be tempted to deny this–but if your business isn’t growing, it’s dying!

Now that you’ve caught your breath, let’s get clear about what I mean by growing. Growing in this context is NOT about experiencing 1%-3% growthdue to the fact that you laid off a bunch of people or radically cut cost and potentially the quality of what you do/produce. That’s not growing. That’s slowing the dying process.

Real growth is more than temporarily increasing the profit margin. If we are going to talk growth in business, one of the key areas we have to discuss is the quality of the leadership.

It could be argued that leadership is the most important quality for any business professional to have. With quality leadership, nearly any and every task can be accomplished.  Think about a leader you have known in the past.  This could be a boss, a teacher, a pastor, a congressman. Did this person inspire you? Did they make you angry, or did they not affect you at all?

If you said they didn’t affect you, you’d be wrong. Despite what you may believe, there is a powerful and somewhat destructive impact of having leaders who don’t inspire us.  And the main reason leaders don’t inspire is because they are disengaged.

We know from a 2011 Gallup Poll that 71% of American workers are “not engaged” or are “actively disengaged” in their work. But don’t be fooled into thinking it’s just the worker bees who are disengaged. Many top level C-suite executives are just as disengaged.  These leaders close their office doors and distance themselves from the group they are supposed to be leading.

Obviously, this sort of leadership is not the kind you desire in your organization.  But I hate to break it to you, but there’s a very good chance that you have leaders like that in your own organization. These “leaders” have positions of authority and you may even be assuming that they are leading in the direction of growth. However, where they are really leading is in the direction of keeping their position, title, status and or lifestyle. They are not mission, purpose or growth driven. They are not actively engaged in the corporate value system. They are, however, tremendously engaged in increasing their own personal bottom lines.

They are disengaged leaders!

Now you may still want to argue that it’s not the leadership that is the problem with lack of growth in your company, but with employees who don’t care.

Let me let you in on a dirty little secret. Employees disengage for one of three reasons:

  1. 1. They are being led by a disengaged leader.
  2. 2. They are at odds with the organization’s mission/purpose and or values.
  3. 3. They are a bad fit for your corporate culture. (Assuming your company actually has a corporate culture that’s more than a concept.)

Here’s the hard line truth behind all three of these reasons: employees disengage because leaders are disengaged at some level and therefore not authentically leading!

Let’s take a closer look at those three reasons.

First, if employees have a disengaged leader, you can pretty much guarantee they will become lazy themselves.  This is not necessarily because employees are inherently lazy, but rather, because employees (like children) do not do what they are told; they simply model the behaviour of their superiors.  If the leader doesn’t care about the growth of the company, neither will the employees.

When a team is led by a disengaged leader, there’s a good chance that team members will simply just do what they have to do in order to meet their job description, and not do anything to grow themselves or your organization.

Second, when employees are at odds with the organization’s mission/purpose and or values this again indicates poor leadership, because your leaders need to be crystal clear that every person who enters your employ fully understands the organization’s mission/purpose and or values. This is not possible if the leaders themselves do not understand it.

Let me give you an example. In 2006 a multinational company brought us to Europe to work with their leadership team. This was a dramatically impactful training that clearly rattled a lot of cages. Instead of my just coming in and doing the usual rah-rah, look how great you folks are, now let’s just pat each other on the back, I challenged the heck out of them.

Why did I do this? In my pre-interview with the individuals on the team, it became obvious that they were relationally disconnected from each other. This told me they were likely disconnected from the company as a whole and were therefore in all likelihood working in a silo mentality.

After a lengthy discussion with the global CEO about the need to break these silos and get the team to genuinely not only connect but bond, we went back into session.

I began by asking a single pointed question that they were required to answer out loud in fort of their peers and without the assistance of their peers. This simple question clearly caused the blood pressure of the CEO to rise. The question was:  “Would you please state out loud the mission statement of this company?” Each answer clearly demonstrated a challenge at the core of the company because no one (with exception of the Global CEO) actually knew the answer.

No wonder they were disengaged. You cannot expect your team to be fully engaged in the growth of a company when their only connection is a paycheck. Everyone in your organization must be aligned with the mission, purpose and vision of the company if it is to experience true growth.

Finally, if an employee is a bad fit for your culture, this again falls on leadership.  If the corporate culture isn’t lived by the leaders, it indicates to employees that the culture doesn’t matter and therefore it doesn’t matter if a person fits or not.  In a “momentum culture” there is congruence at every level from janitor to the C-suite.

It all comes down to this… For your company to grow you have to have all the obvious things like a rock-solid business plan, great procedural implementation and everything else we all know is the back bone of a business. However, for growth to have momentum, it must have legs. The three legs on which your company must be built in order to continue to grow are authentic, inspiring, and transparent leadership.  In other words, A Full Monty Leader.

Now, don’t get the wrong idea. The Full Monty Leader is not a rah-rah leader.  Absolutely not!  A Full Monty Leader will occasionally anger their team, not because they are being adversarial but rather because a Full Monty Leader is required to hold a greater vision of each of the individuals of the team than the members hold for themselves. Only then can team members begin to adopt the vision for themselves. This is an essential principle that will deeply inspire the people who are in your organization for more than a paycheck.

Full Monty Leadership is about developing a culture of authentic, engaged leaders at every level of your organization.  Leaders who feel deeply emotionally connected to the mission purpose and values of the company.

When you have that kind of leadership, you not only generate fierce loyalty but develop a company that is actively growing.

So let me ask you again– What’s Your Business Doing?

For opportunities to have Dõv Baron speak for your organization, Call:

+1 (778) 379-7517

or contact

Transparency THE Key to Successful Leadership
I have a question for you. What is the single most important key to successful leadership in today’s economy?

If you answered anything except being an authentic leader, you’d be wrong.

Being an authentic leader today is no longer a preference or an option. It is crucial!

Now let me be clear.  We are not talking about the idea of being authentic. We aren’t talking about the faux authenticity of sharing something that you think will impress someone.  No, we are talking about being real and genuine, being true to who you are and what you stand for.

An authentic leader is willing to embrace that they will not be everyone’s cup of tea, and what’s more, they are good with that realization. The leaders who are blazing the trail of new leadership are dedicated to developing deeper and deeper authenticity not only in themselves, their teams, but also in all their relationships on an ongoing basis.

They are willing to be who they really are.

Authentic leaders are dedicated to knowing themselves at deeper and deeper levels.  They embrace their own imperfections and they don’t pretend to have it all together.  They are transparent and they are honest about their imperfections, their inadequacies and the challenges they face. Where the old school leader would disown their failures or weaknesses, the authentic leader allows those things to propel them forward, because they understand thatVulnerability is Power.

As counter as it may seem to your original training as a leader, you need to know this at the depth of your being, so let me say it again:  Vulnerability is Power. Vulnerability is the power that will bond your star players to you and your organization. It will also bond your customers and providers to you with fierce loyalty.

I know what some of you are thinking. If you look and act confident that should be enough.  Let me tell you, if you think wearing your mask of confidence is going to work, you are dreaming! People can smell a fake a mile away.  That mask is screaming your insecurities so you might as well hang it up and become transparent.

So what is transparency?

Yes, transparency is about admitting your imperfections, your inadequacies and your challenges. However, it’s also about sharing your values, your mission, your vision and the meaning of why you do what you do. Transparency means opening up and sharing ideas, thoughts, goals, aspirations, values, worries, concerns and even downfalls.

Today’s workplace places high demands on both leaders and employees.More and more employees are now insisting on clearly stated reality and truth.  Apart from the need of a secure job and opportunities for career advancement, present workers desire to be part of a firm that prioritizes truth, trust and transparency. They desire to have proactive leaders who share with them the direction of the organization and are forthright about the future. They want transparency in order to plan for their lives.

Instead of just being content with having a job, today’s employee will often quickly jump ship if the leader they are supposed to follow is unwilling to demonstrate clarity of the future and transparent leadership.  (I go into detail about this in my special report on Becoming a Fierce Loyalty Generator. You can find it here:

Because many companies lack awareness regarding the needs of employees, they struggle to hold on to their star players. As stated in that special report–few things are more disruptive and costly to your business than an unexpected exodus from your talent pool. Despite the initial discomfort of removing the mask, in organizations where transparent, authentic leadership is made a priority, massive losses are prevented.

None of us can be authentic unless we are willing to admit our frustrations, insecurities and weaknesses. This is not to suggest that you should sit around moaning, complaining and whining about your problems—that would be a very poor career move.  However, in both our personal and professional lives, it is crucial that we open ourselves up to a close circle of people we can trust.

All that being said, transparent leadership starts with something few leaders have the cojones to do:  self-examination.

As leaders we can get carried away with knowing all the answers foreverything else outside ourselves and rarely do we take the time to know more about what’s inside ourselves.  In addition, all of us have a spot of denial about our own foibles.

Let’s face it, denial is far easier than facing the harsh truth that we may have some dysfunctional behaviors that we need to deal with. But if we are to become an authentic leader, we need to take off the self viewing rose-colored glasses, increase our self-awareness and uncover our blind spots. In short, you need to know your strengths so that you can capitalize on them. At the same time, you need to know your weaknesses so that you can delegate and deal with them.

Being an authentic leader means having an awareness of the true emotions behind what you feel. In Full Monty Leadership we say, “We are never just mad about what we are mad about.” What this means is your anger may be a cover up, a way to mask your disappointment, fear, shame, jealousy, embarrassment, shame or guilt.  Because authentic leaders are will to always go deeper into self-examination, they can recognize the root of an emotional reaction, and by doing so, gain the power to manage it. (This gives the Full Monty Leader exceptional relationship skills)

Can you honestly (not rhetorically) say why you do what you do in your position? Do you know what irritates you and what soothes you? Are you aware of your own dark side (we all have one) and how to deal with it? In order to be authentic and genuine in all your communications you must know yourself very well and be committed to remaining truly authentic even when it’s uncomfortable.

Because nothing generates fierce loyalty faster that an authentic leader.

Do you have the cojones to become one?

For opportunities to have Dõv Baron speak for your organization, Call:

+1 (778) 379-7517

or contact

Our story

Dõv Baron

Dõv Baron
Leading Expert

Meet Dõv Baron

Dov Baron has been speaking internationally for over 30 years, he’s the man with a finger on the pulse of the evolving world of NextGen leadership. Twice cited as one of Inc. Magazine’s Top 100 Leadership Speakers to hire, also cited in the Meeting and Event Professionals Guide to The Top 100 Motivational Speakers and Named as one of the Top 30 Global Leadership Guru’s.

Dov Baron is a master storyteller, who has had the honour of presenting for US Air Force, The Servant Leadership Institute, The World Business Conference in Tehran as well as speaking for the State Department, and The United Nations on Leadership. He is considered by many as the leading authority on Authentic Leadership, and the founder of Full Monty Leadership and The Authentic Speaker Academy for Leadership. Outside of his speaking and training Dov privately works with multi-disciplinary leaders and executive teams to build the bonds that create organizational cultures that become Fiercely Loyal.

Dov is a bestselling author of several books. His latest book is Fiercely Loyal; How High Performing Companies Develop and Retain Top Talent. He is the host of the national (US) TV show “Pursuing Deep Greatness with Dov Baron” on ROKU TV, and the host of the Number One Podcast for Fortune 500 Listeners (globally) “Dov Baron’s Leadership and Loyalty Show” on iTunes and is carried on FM & AM Radio Stations across the US. He also writes for and has been featured in many industry magazines including being featured on CNN, CBS Small Business Pulse, SHRM, Yahoo Finance, Boston Globe, Business in Vancouver, USA today, CEO, Entrepreneur and many more.

Dov has also been an independent leadership advisor to the United Nations (UN).

Dõv’s international Leadership & Loyalty podcast is ranked the number one podcast for Fortune 500 Executives also names his podcast as: The #1 podcast To Make You a Better Leader, G&A also cited his show in the Top 10 Podcasts For HR Pros & Managers.

Life-Changing Story:

In June 1990, while free rock climbing, Dov Baron fell approximately 120 feet and landed on his face. The impact shattered most of the bone structure of his face, disintegrating some of his upper jaw and fracturing his lower jaw in four places. After nine reconstructive surgeries, no external evidence remains of the damage; however, this experience was life-changing.

Before the fall, Dov had spent years building a reputation as a dynamic speaker and teacher in the field of personal and professional development, but it wasn’t until years after the fall that he began to see the beauty and elegance of what had really happened – the return to his own CORE –what he calls his ‘Authentic Self’.


Today, Dov has been sharing his wisdom and expertise privately and on international stages with professional leaders for more than 30 years. Dov’s influence has created a massive social media platform with over 200,000 followers via Face book, Twitter, LinkedIn, Podomatic, iTunes etc.

He has interviewed and worked with leaders featured on: Oprah, Ellen, CNN, Fox, MSNBC, CBS, Huffington Post, Larry King, New York Times, Washington Post, Forbes, the Wall Street Journal and many other top rated media.

Dov’s “KIllTheKeynote” campaign to change the speaking industry went viral to over 5 million people on social media. He is now speaking for some of Europe’s wealthiest families at Scone Palace, Next-Gen leaders with UnleashWD and the Legacy Show, and top American c-suite leaders for The #CSuite Network.

In addition to being an author and a radio host, Dov is also the leading expert on Developing Authentic Leadership and he is the world’s only Corporate Cultural Momentum Strategist, serving top performance individuals, corporations and organizations to generate both exponential growth and fierce loyalty.

His passion mixed with humour and ‘get to the point’ no BS style are contagious. Within moments, you will feel a genuine connection with a man who authentically walks his talk. Dov believes that the world needs more leaders who are Authentically committed to living their purpose, standing in their truth, sharing their inner genius, and empowering others to do the same.

Dov’s commitment is to take you by the hand and show you why tapping into your Authentic Self is the MOST important key to finding, developing, and retaining your top talent.

To engage Dov Baron for media  interviews, speaking  at your events, or consulting at your organization, please write to… 
or call +1-778-379-7517.



Leaders today are living in what is arguably the most disruptive time since the beginning of the industrial revolution. The leaders that emerge at the top of their game will be the ones who not only adapt but disrupt the very industries they wish to lead. However, disruption for the sake of disruption is a waste of time, effort and resources and downright damaging! 

According to the research of Richard Foster, Yale University:

“The average life span of a company listed on the S&P 500 has decreased from 67 years (without disruption) in the 1920’s to 15 years today”.

Looking forward, the questions we must boldly face today are: 

  • Do you as a leader know how to tap into the single most important factor that will determine whether your organization stays at the top of their game or fade off into irrelevance?
  • Do you and your organization know what will be the differentiating principles of those that will not only reach the top but also stay there? 
  • Do you know what the number one determining factor of loyalty in both today’s highly skilled workforce and customer base is?

In this presentation Dov Baron will share with you:

  • How you can precisely discover what it takes to tap into the psychological motivations and drivers of your most talented team members and your best customers.
  • You’ll discover why so many leaders fail to follow through on their decisions.
  • You will discover how to precisely how to have them take dynamic action right away.  
  • Discover why working more diligently on your technical skills could put you out of business.
  • Discover what’s transforming current business leaders in the new global market place

This is an exciting and innovative presentation designed for those who are committed to being true industry leaders who thrive in this and the next generation of business and leadership!


The Alchemy Of Turning Leadership Deficits Into Gold (Perfect For Multi-Generational Family Business)

Simply being born into a position of authority no longer guarantees that people will willingly follow you (if it ever did!) Today there is a deep-rooted and ever-growing dissatisfaction with leaders who appear to be entitled and who act self-serving. While no one can change the circumstances of family roots, it is possible and necessary to evolve the culture into a new model of leadership. A model that not only stewards the family legacy, but also integrates it into the necessities of being a contemporary leader. Leadership that include being grounded, empathetic, compassionate, passionate, purpose driven and sincerely authentic.

Such an evolution is no longer just an option. Business today exists within a global realm and requires a new kind of greatness that both embraces and fully utilizes that global aspect. But how do leaders find, embrace, and develop that greatness so that they can become the eminent business “monarchs” the world needs?

In this interactive presentation Dov walks each of the participants through the internal journey of “From Knight to King” that demonstrates the integration of authentic leadership by giving penetrating insight into the four types of knights who are on the path to becoming king (or queen). Each of the knights demonstrates an aspect of a leader that can become dominant and overpowering. The key to effective leadership evolution is to recognize and integrate each of these Knights into the King (or queen).

Here is an overview of the elements required to become a monarch:

In this training Dov Baron takes apart the structure of knighthood and lays it out in a contemporize understanding of leadership.

Everyone who has elevated to the position of leader has in some way shown some natural ability to lead. Nevertheless, we tend to lead in the way that is most familiar, or natural to us. However, we find that those who rise to the top are those who have the ability to grow outside of their natural bound by collecting and coalescing all of the leadership archetypes skills and uses them when and where its most appropriate.  

Below are the four primary leadership archetypes you will need to become a monarch:

  • The Power of the Red Knight:The Red Knight is a leader who symbolizes passion and drive. A lead that has the ability to move things forward and make them happen.
  • The Power of the White Knight:The White Knight is a leader who symbolizes deep empathetic and compassionate care for those they lead. This leader has the ability and the drive to see their people as individuals. The white knight sees trees when others can only see a forest.
  • The Power of the Green Knight:The Green Knight is a leader who symbolizes driven by the desire to have purpose and create legacy. The green knight leader has the ability to see the forest when others only see trees.
  • The Power of the Black Knight:the Black Knight is a leader who symbolizes driven by a desire for an ever-deepening self-knowledge and wisdom. The black knight has a rare ability to remain on task without the insatiable pull for approval. Because of this Black knights are the trailblazers. 

As you read through the overview of each knight there’s a good chance that you felt a certain affinity to one as a dominant and maybe even another on had a secondary pull. That being said, it is crucial is that as much as you are pulled to one, you are not just one of them. Leaders have to take their strengths and expand them to integrate all four archetypes.

If a leader fails to integrate all four or does so in a haphazard or isolated manner such a lead can be extremely detrimental and destructive. Potentially destroying companies, tearing apart teams and effectively chasing away an organizations top talent 

So how do heritage leaders become not just worthy, but truly ready to own the worthiness of their position? By embracing the journey from Knight to Monarch in a way that enables them to assess where they are now, where they would ideally like to be and to create the path that will get them there, both in and outside of the family business and legacy.

FIERCELY LOYAL EMPLOYEES… Finding And Keeping Your Talent

The world has changed, and so has everything we know about becoming—and remaining—an effective leader when it comes to retaining employees – especially Millennials. In a 2014 Global research study the number one issue facing CEO’s was that of retaining top talent.

Many leaders today are left scratching their heads in confusion as to why many of their very best people simply pick up and walk away… particularly when they seem to be offering great salaries and upward mobility. As you’ll find out in this presentation what we’ve offered in the past and what motivated people to be fiercely loyal no longer works. 

Successful Leadership today requires not just loyalty but FIERCE loyalty. So why is Fiercely Loyal so important? Because it’s the difference between someone waking up inspirited to work for you, thinking of your company as a place for their future, verses being in a place where they want to use the skills and abilities they got from you to take them away form you and on to ‘something better’. The fiercely loyal employee has a deep sense of connection to your organization because it becomes something bigger than them.  As such they become evangelical about the organization making them a top recruiting resource.  

We are in the biggest workforce demographic change of all time, which means that in the immediate future, corporate winners will be decided by the Millennial generation. Those who fail to attract and retain Millennial talent will lose. It’s as simple as that.

Loyalty has become the single most essential ingredient in every successful organization especially with the average cost of turnover to an organization is between 1.5 – 2X the annual salary of that employee. Therefore, the question becomes: How do you develop the kind of leadership and culture that will have your people become not just loyal but Fiercely loyal?

In this Live Interactive Strategy Session, Dov shares how to develop Fiercely Loyal Employees by focusing on:

  • What Creates Loyalty today?
  • The Characteristics of a Notable Leader
  • Creating a culture the generates fierce loyalty
  • Why Purpose Matters More Than Profit in creating a stronger bottom line
  • The 4 C’s: Cooperation, Collaboration, Contribution, Community.
  • The Power of Story Telling
FIERCELY LOYAL CUSTOMERS… Getting Your Customers To Fall In Love With Your Products. Services And Brand.

Keeping customers loyal has become one of the biggest challenge organizations face today because the values of your customers have changed. The research shows that today’s buyers have far less brand loyalty than the previous generations. Today’s customers, especially Millennials (now approaching 40 at their eldest) want to look good, feel good and do good.

The old rule of business was that a company had to create a professional image. As you will see in this presentation if that is your focus today, when dealing with Millennials you will actually be pushing them away.

Today’s leading businesses understand the number one priority is to create a genuine connection with their customer. This of course is not new, connection has always worked in creating customer loyalty. However, the major difference is the Millennial consumer, doesn’t simply want it they demand it!

Today’s customers are no longer willing to simply buy from you; you have to get them to buy into you. They want to do business with transparent organizations that are purpose driven.

64 percent of consumers point to shared values as their main reason for working with a brand, and 90 percent expect companies to operate responsibly to address social and environmental issues. 64 percent of consumers say they purchase socially responsible products whenever possible.

The companies that are not purpose driven, transparent and socially responsible are already experiencing their customer’s dropping them like a bad date. 

The cutting edge companies who will dominate have a simple yet profound burning question on their minds: What has to happen in order for us to have our customers fall in love with us?

So how do you create a deep connection with your customers and have them fall in love with and become Fiercely Loyal to your organization?  

In this Live Strategy Session, Dov shares how to develop Fiercely Loyal Customers by focusing on:

  • Find out why your organization has been unable to build the authentic leadership needed to create a fiercely loyal customer base.
  • You will have a direct experience how your business can stand the test of time in the disruptive customer dominant environment.
  • Discover why knowing how to share your organizations story is the magnet that will pull your ideal client to you.
  • Uncover the specific strategies and brain science to have your customers think of your brand with love
  • Solve the mystery of why your customer base are already eyeing up your competition.
  • Discover why “Community” is killing retail outlets, and what you can do to have your customers see you as a centre of a community they deeply desire to be part of.

If you are in a business that recognizes how people buy has dramatically changed, and you want to make sure that you are at the leading edge of having them not only buy from you, but into you and your organization make sure you bring Dov Baron in right away.

FULL MONTY (AUTHENTIC) LEADERSHIP… How Authenticity Increases Loyalty. Productivity And Profit.

The new generation of high performing leaders understand the value and importance of business and success being people-driven.  Not only are they using the latest technologies and strategies to disrupt their industries, they also recognize something old-school leaders never truly grasped: Soft skills (like Emotional Intelligence and being Purpose Driven) have the greatest impact on your bottom-line.

In this interactive presentation Dov walks each of the participants through developing leaders who can lead themselves, their teams, and whole organizations more effectively… Because You Can’t Outsource Authenticity!

We all know the Hans Christian Anderson story of “The Emperor’s New Clothes.” Tailors manipulate an Emperor’s grand sense of self to have him believe he’s wearing the finest fabric ever made. Rather than admit that he can’t see the fabric he denies the truth. Furthermore, when he goes out in a parade with his “new cloths” everyone goes along with the hoax because they too don’t want to look foolish or challenge the powers that be. The hoax is only revealed when a little boy who only knows how to tell the truth gives others the power to do the same.

What this means for your business is this when your leader (like the boy in the story) stands up and reveals the truth s/he empowers others to do the same. The leader becomes “one of us” and we (human beings) are driven to bond with those who speak a truth we have feared to speak. Think Dr Martin Luther King Jr.

Full Monty leadership is about removing the masks of who we appear to be and revealing who we really are to ourselves and to our people. This in turn removes the barriers the block loyalty, productivity, engagement and ultimately profit.

Make sure that you catch this presentation to find out:

  • How companies with leaders who embrace vulnerability outperform competitors with bigger and better resources
  • How vulnerability truly has the power to Generates Fierce Loyalty
  • How the current and prevalent leadership style maybe plaguing your company and negativity impacting your bottom line.
  • Three sentences guaranteed to generate fierce loyalty
  • How to make sure your top-tier talent doesn’t go to your competitor
  • Why being a Full Monty Leader automatically generates leaders inside your organization
  • How vulnerability is the ultimate charismatic trait

Dõv Baron’s “Full Monty Leadership” is inspired by such leaders as Richard Branson, the Dali Lama, Martin Luther King Jr, John F. Kennedy, Jack Welch, and Larry Winget.


What‘s Next For The Lead Who Is Ready To Step Away From The Top.

Who we see ourselves as is so often defined by what we do, but what happens when it’s time to step down?
Stepping down from a position of authority and power can feel a lot like a loss of identity.

When the sun goes down on our career, it’s easy to think that our moment, our hour, our day in the sun has passed…It has not!

There comes a time when we all must ask ourselves what is likely the most difficult question we will ever ask ourselves, “Who am I”. This question is particularly challenging when who we had seen ourselves as is no longer apparent.

The critical moment for many of us comes when we have to make the shift from being able to answer that question with ease to suddenly feeling that instant cold sweat of knowing that to say who we ‘were’ is not the truth of who we ‘are’.

Having made your mark in the world and having received the accolades and recognition that goes along with doing so is a pretty wonderful achievement, and an exhilarating feeling. However, when we are no longer in that position it’s easy to feel like we have somehow lost ourselves.

One of the greatest challenges of being a “champion”, whether in sports, business, on the screen, or anywhere else, is that when we no longer stand in the spot light, it’s easy to feel like we have somehow become invisible.

How we see ourselves has a profound effect on how effective we are in the world. Make no mistake, when our identity is no longer as solid as it once was the impact can be devastating to our self esteem, self worth, our finances, and our relationships.

One of the most important things to do is to change the game so that you can still win past your previous career and status, because you are greater than your last achievements. The fact that next-gen leaders can reinvent and change careers as often as every four years is a great example, because our body of knowledge and experience can actually do that with even more ease than them.

In this interactive event Dov Baron will show you… 

  • Why even the most accomplished leader can feel lost at the thought of stepping down
  • Why contrary to what you may have been told; your best is Not behind you but ahead of you
  • How to tap into the full and mostly untouched potential of who you are (beyond your past accolades)
  • How to take the worst thing that happened to you and make it into the springboard that will propel you too new and greater heights
  • Why stepping away is your golden ticket for future success
  • How to discover and leverage these untouched resources so that you can make an even greater impact, become a hero again and create a powerful legacy!


If you are at that stage of life where you are expected to step down, but you know you’re not done…  If you are ready to discover who you ‘are’ beyond the identity of who you ‘were’… If you suspect that your story, your experience could have tremendous value to those coming up, then this is the presentation for you. Because learning how to tell your story from this place will likely be the most powerful and empowering experience of your life, it is your legacy!

Video Introduction

Full Monty Leadership: Bring Dov In Today – Click to Book Now

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Sign Up Today and Receive This Special Report at No Charge (a $47.00 Value) The three sentences you, as a leader, can start using today to have your team hanging on your every word and happily go the extra mile for you and your organization to generate fierce loyalty.