The Leadership Icons is a collection of the works of
the influential leadership writers of our time.
They exceed 75,000 monthly readers.
Thanks for your interest in
writing for The Leadership Icons
Before you start writing your post, be sure you're familiar with our audience and
guest blogging process-we will prompt you to revisit these guidelines if it's
clear you haven't read them.
Examples of content that did very well
and got a LOT of Facebook Shares
disclaimer-now not all guest posts will get the "royal treatment" as we won't blast every single piece
of content unless it's KILLER Content and does well with your core audience. Also, there is no
guarantee that your post will go viral like that as these are examples of previous content.
ABOUT THE LEADERSHIP ICONS
The Leadership Icons encompasses all topics related to leadership including, HR,
company culture, personal growth, mental health, employee advocacy, and wealth.
We only accept original content that has not been published anywhere else before.
Keep it professional and well researched. The target market of this
audience is Fortune 500 C-Suite and International Leaders.
The Leadership Icons posts
should be at least 1,000
words. Think "Resource" and
why would someone share
Spend time on this. This is the
main reason someone comes
to read the article.
Break up your paragraphs with
headings-we won't publish a
wall of text.
Lists do well and having them
organized and properly
spaced is important.
Self Promotional Links
You will be given one(1) link back to your website in
the signature (all of your blogs will use same
You may link back to two(2) of your company's blog
posts or website in the post if it fits the context of
your topic and enhances the lessons and message
of your content. Spamming on link stuffing will not
Referencing Non-Promotional Support Links
More the merrier. Support facts and figures as much
as you can. Referencing quotes, stats, infographics...
PHOTOS & IMAGES
Always use Creative Commons and other
copyright-safe sources. Creating your own would be
best (use tools like Canva.com). Free photos you can
use (click here - click here - click here). Using
screen captures work really well (use Jing)
LINK back to the original Creative Common image
so I can check it's copyright free. If not I will delete
them to be on the safe side.
NO images taken from the web should be used
unless they are owned by you or from an free use
photo like from unsplash.com (you still need to LINK
to them so I know it's copywrite free)
Be sure to match image file name (alt text) to the
keyword being targeted in headline.
If you don't use a lot of images, the MOST important
image will be the FEATURED image which will be
seen the most on social media and has the biggest
impact on click through rates.
The ideal size is (1,200 x 628) and you can use
Canva.com to make a image fit. This is handy as I
can then use this image for Facebook promotions if
the article does well.
Keywords and On Page SEO
Follow this guide from SEOmoz.
- Let us know you're interested. Shoot us a quick
email with two(2) topics with outlines as well as
three(3) links to other articles you have written.
Please be detailed but concise so we can judge
whether the topics will align with our The
- We will approve the idea. If the post ideas are not
in line with our objectives but you have the right
writing style, we will help brainstorm additional
- You write the post. Follow our editorial guidelines
outlined above. Submit your post directly through
our wordpress dashboard in top-notch,
ready-to-publish fashion. There should be
absolutely no spelling errors, grammar errors or
typos. Read it out loud to yourself and have a
friend check it over as well. We will go over it
once (1 time) and may send it back to you for one
(1) round of corrections. (we will set you up with an
account if you have good history of articles and
your writing style is what we are looking for).
- If there are too many edits, poor writing, and not
top quality... your article will not be published.
- You should be notified by our system by email
when your articles goes live.
What you Get
- 1 signature link (back to your offer, blog, website)
- Signature image (using your email in gravatar.com)
- Up to 2 social media links
- Signature bio - up to 50 words
AFTER THE POST IS PUBLISHED
Comments and Engage (blog and social media)
On the day your post is published, check back frequently and respond to
comments you receive. Also be sure to monitor social media for conversations.
Engage with our readers. Best also to share this with your audience for your
own exposure as I will also be sharing with our list and social media.
WANT TO START?
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